Welcome to the Spectrum Marketing Companies - Challenge Us To Build Your Business

		DIRECT MAIL Direct Mail Marketing List Options Results Driven Approach Super-charge Your Mailing Return on Investment Premiums & Sweepstakes
		INTERNET MARKETING Web Design Email Marketing SEO / SEM Social Media
		COMMERCIAL PRINTING Capabilities Overview Equipment List
		SPECTRUM MONTHLY Spectrum Monthly Publication Circulation & Zone Maps Display Advertising Rates Advertising Options Rack Distribution Locations In-home Dates
		SIGN PRINTING Large Format Printing
	Specialty Marketing Divisions:

Challenge Us To Build Your Business!

Spectrum Monthly is highly recognized by consumers across New Hampshire and Massachusetts as a reliable resource for saving on the products and services they use on a monthly basis. Advertisers from restaurants, retailers, fitness centers, financial services and personal and professional services of all types rely on Spectrum Monthly to deliver new customers and stay highly visible in their local markets.

Spectrum Monthly Display Rates
Spectrum Monthly Circulation & Zone Maps

Powerful Local Advertising
Zoned distribution allows our advertisers to efficiently target the markets that will deliver the highest rate of return. Our flexible pricing and creative advertising options provide a range of innovative solutions that are without parallel in the industry.

Large or Small
We’re proud to work with a diverse group of advertisers. Businesses of all sizes look to Spectrum Monthly to cost effectively deliver their promotional messages and set them apart from the competition.

Your local Spectrum Marketing Companies representative is a valuable resource of marketing expertise and creative ideas focused on helping your business get the most for its advertising dollar.

The FACTS

Fully audited direct mail circulation to more than 278,828 homes
Outstanding return on investment for display advertising
16 years of delivering results
Huge dining sections create readership and shelf life
Readership plus shelf life = RESULTS!

Our Mission
The Spectrum Monthly “Formula for Success” is to provide local businesses with a diverse, flexible and cost-effective advertising publication that combines the impact of direct mail with a reader-friendly format to yield a superior return on their advertising investment.

Sales Generated
A $200 investment will require the following results to generate three times the revenue, or $600.

AVERAGE SALE:
$10 60 coupons = $600 0.58% response
AVERAGE SALE:
$25 24 coupons = $600 0.24% response
AVERAGE SALE:
$100 6 coupons = $600 0.06% response

New Customers
Retail statistics indicate that the cost of obtaining one new customer is between $100-$150. Based on this, if only FOUR new customers learn about and patronize your business as a result of one ad in SPECTRUM, your business will be on the positive side of the transaction!

Cost per 1000
One technique for evaluating advertising expense is to calculate the cost per thousand or cost per household. Using this standard, a one-zone quarter-page ad will be delivered for less than 2 CENTS per household. With a quarter-page ad delivered to all zones, the cost per household drops to less than one penny per household!

Spectrum Marketing Companies, Inc. - 95 Eddy Road, Suite 101 - Manchester, NH 03102 - 603.627.0042