DIRECT MAIL
Direct Mail Marketing
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Results Driven Approach
Super-charge Your Mail
Return on Investment
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    COMMERCIAL PRINTING
Capabilities Overview
Equipment List
    SPECTRUM MONTHLY
Spectrum Monthly Publication
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Display Advertising Rates
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    SIGN PRINTING
Large Format Printing
 
Specialty Marketing Divisions:

 

Challenge Us To Build Your Business!

Spectrum Monthly is highly recognized by consumers across New Hampshire and Massachusetts as a reliable resource for saving on the products and services they use on a monthly basis. Advertisers from restaurants, retailers, fitness centers, financial services and personal and professional services of all types rely on Spectrum Monthly to deliver new customers and stay highly visible in their local markets.

 Spectrum Monthly Display Rates
Spectrum Monthly Circulation & Zone Maps

Powerful Local Advertising
Zoned distribution allows our advertisers to efficiently target the markets that will deliver the highest rate of return. Our flexible pricing and creative advertising options provide a range of innovative solutions that are without parallel in the industry.

Large or Small
We’re proud to work with a diverse group of advertisers. Businesses of all sizes look to Spectrum Monthly to cost effectively deliver their promotional messages and set them apart from the competition.

Your local Spectrum Marketing Companies representative is a valuable resource of marketing expertise and creative ideas focused on helping your business get the most for its advertising dollar.

The FACTS

  • Fully audited direct mail circulation to more than 278,828 homes
  • Outstanding return on investment for display advertising
  • 16 years of delivering results
  • Huge dining sections create readership and shelf life
  • Readership plus shelf life = RESULTS!

Our Mission
The Spectrum Monthly “Formula for Success” is to provide local businesses with a diverse, flexible and cost-effective advertising publication that combines the impact of direct mail with a reader-friendly format to yield a superior return on their advertising investment.

  

Sales Generated
A $200 investment will require the following results to generate three times the revenue, or $600.

AVERAGE SALE:
$10 60 coupons = $600 0.58% response
AVERAGE SALE:
$25 24 coupons = $600 0.24% response
AVERAGE SALE:
$100 6 coupons = $600 0.06% response

New Customers
Retail statistics indicate that the cost of obtaining one new customer is between $100-$150. Based on this, if only FOUR new customers learn about and patronize your business as a result of one ad in SPECTRUM, your business will be on the positive side of the transaction!

Cost per 1000
One technique for evaluating advertising expense is to calculate the cost per thousand or cost per household. Using this standard, a one-zone quarter-page ad will be delivered for less than 2 CENTS per household. With a quarter-page ad delivered to all zones, the cost per household drops to less than one penny per household!
 

Spectrum Marketing Companies, Inc. - 95 Eddy Road, Suite 101 - Manchester, NH 03102 - 603.627.0042