A $200 investment will require the following results to generate three times the revenue, or $600.
$10 60 coupons = $600 0.58% response
$25 24 coupons = $600 0.24% response
$100 6 coupons = $600 0.06% response
Retail statistics indicate that the cost of obtaining one new customer is between $100-$150. Based on this, if only FOUR new customers learn about and patronize your business as a result of one ad in SPECTRUM, your business will be on the positive side of the transaction!
Cost per 1000
One technique for evaluating advertising expense is to calculate the cost per thousand or cost per household. Using this standard, a one-zone quarter-page ad will be delivered for less than 2 CENTS per household. With a quarter-page ad delivered to all zones, the cost per household drops to less than one penny per household!