Advertising Options

Detached Address Card (DAC) A "DAC" offers your business the opportunity for a free standing direct mail piece that is outside of Spectrum Monthly. Spectrum’s address label is printed on one side, while the other side of the 5 x 8 1/2 inch card can carry your message for less than half of the standard bulk mail postal rate! Add a different punch to your advertising. People must see your message.

This popular advertising format is available in each zone to one advertiser per month! One low rate includes design, printing and postage. Ask us for samples, special contract discounts, and reservation information.

PLAIN STOCK:
Black & One Color (10,000+) 8¢ per piece

GLOSSY STOCK:
Black & One Color (10,000+) 9.5¢ per piece

Upgrade to FULL COLOR:
For Only $250

Spectrum "Outserts" An “outsert” is one of Spectrum’s most powerful advertising placements. Stitched directly to the outside cover of each Spectrum Monthly publication, your message is kept in front of your local market for the entire shelf-life of the publication.

Keeping a visible message in front of your prospective customers for up to an entire month and giving them a method to respond immediately is a proven strategy to deliver results. This format is limited to one advertiser per zone each month.

Full FootprintS: 9.5¢ per piece
Derry-Londonderry
Salem-Methuen
Andover-North Andover
Groveland-Reading-Wilmington
Plaistow-Haverhill
Danvers-Peabody
Concord

Full Footprints: 7¢ per piece
Manchester
Nashua

Spectrum Inserts With Spectrum Monthly’s inserting program, your business can take advantage of direct home delivery of a free standing piece at rates that are much lower than the cost of an individual direct mailing. We can even print an insert for you. Size is no obstacle. Spectrum inserts can be as small as a business card, or as large as a full size newspaper—but may not exceed 11” x 14” flat. Spectrum is delivered to the Post Office in wrapped bundles, so there is no chance of your insert falling out.