Supercharge your direct mail!

Direct mail campaigns should not be conducted as stand-alone undertakings. Your entire business should be organized to get the most out of your investment. From store signage, sweepstakes and premiums to graphics for your web site and other media, Spectrum can help you hit a home run.

SIGNS, SIGNS, SIGNS
You’ve mailed your customers and prospects to invite them to the “Big Sales Event”, now make sure they feel there is something really special going on. Drive your message home with signage and support elements that have been proven to increase sales performance.

• Banners (Interior & Exterior), Posters Point of Purchase Displays, Hang tags

Integrate with other media
Consumers expect more from the vendors and businesses they elect to do business with. Providing multiple paths of response is no longer an option, but a requirement of running an effective marketing campaign. Spectrum can help you leverage the power of the Internet to improve response, learn more about your customers and improve your results.

Spectrum’s “Results-driven” Approach

Effectively target your Market
Spectrum’s marketing professionals understand how to identify the markets and individuals you need to reach to be successful.

Using a wide range of tools to develop the most productive target lists is just the beginning. We work closely with our clients to understand their businesses, the customers they serve and the characteristics we need to identify and target in order to expand their businesses.

Design For Action!
Good design is not just creating a “nice looking” mail piece. Good design means effectively communicating a message that drives the recipient to take the ACTION you desire.

If they don’t ACT, you’ve missed the mark. Spectrum’s design teams have decades of experience in the creation of direct mail programs that get the RESULTS you need.

Measure and Evolve

“What can’t be measured, can’t be improved”

With the completion of every campaign our marketing teams review the results with our clients and look for opportunities for improvement. Direct mail offers the unique ability to be evolved quickly based on prior results and become even stronger over time.