Mailing List Types & Options
What Are Your Objectives?
The mailing list you choose, and the mailing class most suitable for your purpose, all depend on your objectives. The three basic types of direct mail campaigns are; Customer List, Targeted Saturation and Prospect (Conquest) list. Our direct mail experts can assist you in determining which approach is most appropriate or if a blend of the various types could offer an advantage.
Customer List Mailings - Your Greatest Asset!
Your existing customers represent your greatest business asset. You have likely spent an enormous amount of time, effort and money developing these relationships and they must be guarded aggressively. In addition to being the lifeblood of your business, your customer list is also your strongest list of prospects for your next direct mail campaign.
Don’t make the mistake of believing that your customers will always come back without further contact. Just as you may conduct campaigns for new business, so are every one of your competitors and they are targeting your customers.
Targeted Saturation Mailings - Cover 100% of Your Local Market
Many companies find that the majority of their business comes from those that live within a short distance of their location. In many of these cases, targeted saturation mail can offer a HUGE advantage by significantly reducing the costs of mailing your target market.
While general saturation mailings can cover 100% of the homes in the markets you elect, targeted saturation mail can further increase your overall effectiveness by adding additional filters such as median household income and dwelling types.
Prospect Lists - FIND YOUR AUDIENCE!
When you need to find a specific audience for your next direct mail campaign, Spectrum can use hundreds of specialty lists and preference selects to find the best prospects.
- Demographic Lists (age, income, gender, marital status, home value & many others)
- Psychographic Lists (lifestyle interests)
- Ethnicity Lists
- New Homeowners
- Financial, Investment, Insurance & Mortgage Lists
- Home Improvement Lists
- Business Lists
- Political Lists
- Automotive Lists
- Many Specialty Lists
Build incremental revenue or target your competitor’s customers. If you have a new business or need to find a specific audience to solicit, we can create custom lists to meet any objective.